Tuesday, May 05, 2009

The Psychology of Cheating

I love this video because it touches on behavioral economics and ablism--two issues that are not often discussed together. Dan Ariely, an economist and the author of the book Predictably Irrational: The Hidden Forces That Shape Our Decisions, talks about his hospitalization when he 70% of his body was covered in burns. When it was time to change his bandages, his nurses chose the "quick pull" method that results in intense pain for shorter periods of time, as opposed to the "slow pull" method that causes less intense pain over a longer period of time. His intuition was that the latter approach would have been better, but the nurses wouldn't listen to him.

This experience led him to start to wonder about what causes people to act irrationally. He went on to research how societal norms and other factors affect the decisions that they make and how those decisions can have disastrous and painful effects on individuals (e.g. his experience in the hospital) and society (the current stock market debacle).

Check it out:


H├ęctor Portillo said...

I LOVE behavioural economics!

bint alshamsa said...

So do I! It's an amazing way of analyzing all sorts of phenomena.

Melda :o) said...

Great video, very interesting.