Joe Crawford over at ArtLung captured a picture of his local supermarket's pre-Christmas Valentine's Day display. They have over forty shelves full of Valentine's day stuff and they aren't even finished marketing the Christmas items.
It's quite ridiculous now, isn't it?! I grew up in a household that did not celebrate ANY holidays; my parent's wedding anniversary was the only was the only event we celebrated besides the occasional school graduations when one of us passed on to the next set of grade levels (e.g. elementary school to junior high, junior high to high school) or baptism. Some people thought of us as deprived but, to the contrary, I think it made our gift-giving rituals more meaningful. Because it wasn't tied to any of the big commercialized events, there was no pressure to come up with big expensive gifts that some may not be able to easily afford. In my opinion, this is what Christmas and Valentine's day should be like, too.
Now that I do celebrate some holidays, it's sometimes hard for me to figure out what sort of expectations other people have for me during those periods. How much do people usually spend on birthday gifts? Who should I send holiday cards to? Are people supposed to wear red and green on Christmas day kinda like the no white shoes after labor day thing?